Absolut - Metropolis
What happens when Absolut, one of the world’s leading spirit brands, asks for help creating an immersive brand experience in Dublin? First you get excited, then you start to think big!!!
Design a brand experience that connect’s with the brand’s creative followers and generates a buzz at Dublin’s inaugural indoor festival - Metropolis.
We sourced interactive LED dance helmets and rocking ELECTRIK blue suits and combined the two of these with some serious choreography to make an impressive impact.
Our team of Brand Ambassadors circulated the RDS giving impromptu ten second dances to encourage festival goers to take photos and share them online with #AbsolutNights. This created a high energy atmosphere and got the consumers and other brands alike talking about Absolute both online and offline.
We encouraged observers to become participants, allowing us to generate shareable content for ongoing dialogue and amplification. Even Nile Rodgers got in on the action, tweeting our Absolute Brand Ambassadors to his 160K followers.
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