The Brief : Platinum were asked to execute an activation for the new to market Caskmates & Tonic. We were asked to design and activate a campaign targeting a beer drinking consumer aged between 24-35.
The How : Platinum created a bespoke journey plan of the top 40 key on trade accounts for Irish Distillers. We recognised that these accounts were frequented by the beer drinking target audience, allowing us to sample the product to the correct consumers.
The Outcome : This resulted in our staff engaging with over 5,000 target consumers and sampling 3,840 serves of Jameson's new Caskmates and Tonic. Consumers were able to enjoy the product while learning about its key features.
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