In 2015, Orangina made it’s return to Ireland. Unlike years before, the market now had a huge amount of competitors, meaning sales were difficult to generate.
Challenge
Create experience’s that will connect with the target audience and drive consideration to allow the brand to increase it’s market share once again.
Strategic Experiential
Working alongside some other partners, we designed an interactive sampling campaign focused on #LifesBetterShaken. We placed a major focus on invoking consumer’s childhood memories of the Orangina brand by ensuring the experience was fun and refreshing. A unique series of small games were carried out across Dublin street’s and nationwide college campuses.
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