Engage a new type of customer. Challenged to reach the target consumers (aged 28-35) through off-trade, social activation’s, we brought life into this sampling campaign so that it would have the ability to draw in the ever changing whiskey customer.
Drive consumer awareness of the new Jameson brand Over the six months, this campaign visited and sampled in 62 off-trade accounts nationwide and we sampled to over 7,000 consumers. As well as this, we massively exceeded our sales targets on the number of bottles sold.
Alongside our partner build agency Platinum designed and produced high-end mobile bicycle sampling stands that were taken into each outlet by our Jameson team. These reflected the premium nature of the product but also allowed for an easy set-up and pack down in-store.
Managed the recruitment and training of the unique sampling teams who all had to be “Dudes” to match the brands trendy, fashionable perception.
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